The Story of Jake: From Supermarket Gunk to Natural Confidence

Jake made the switch to Guy Kempt and has never looked back.

Jake is an Aussie surfer through and through. He spends his days chasing waves, soaking up the sun, and living for the ocean. He is inspired by nature. But there was one thing he never gave much thought to—his soap. Like most blokes, he grabbed whatever was on special at the supermarket. That was until his skin started feeling constantly dry, irritated, and tight after a surf.

One day, after a long session at the beach, a mate tossed him a bar of Guy Kempt Breezy Bay soap. “Try this,” he said. “You’ll never go back.”

The Small Change That Made a Big Difference and Gave Natural Confidence

Switching to natural soap seemed like a minor adjustment, but the impact was immediate. His skin felt healthier, the masculine scent lasted longer without being overpowering, and, most surprisingly, he started taking more pride in his grooming routine.

“It’s not just about soap,” Jake realised. “It’s about how you show up every day.” He also saw a similar ethos to his life using the power of nature when using Guy Kempt's natural soap blocks.

Inspiring Others to Make the Switch

Jake’s confidence soared, and people noticed. His surf crew started asking what he was using, and before long, they were making the switch too. The supermarket gunk was out, and quality, natural ingredients were in.

What started as a small change in one man’s daily routine became a ripple effect. It was more than just good soap—it was about self-respect, self-care, and making choices that benefit both body and planet.

The Power of Good Choices

At Guy Kempt, we believe that grooming isn’t just about looking good—it’s about feeling confident, ready, and in control. Every time you choose natural over synthetic, you’re making a powerful statement. You’re saying no to harsh chemicals, no to plastic waste, and yes to a better you.

Join the Movement

Jake’s story isn’t unique. More men are making the switch to natural soap and discovering the difference for themselves. Are you ready to upgrade your daily routine?

Ditch the supermarket gunk. Choose natural confidence. Choose Guy Kempt.